Curvy Model Iskra Lawrence Partners With OxeFit, A Leader In Connected Fitness Platforms, Aerie Announces #AerieREAL Role Model Iskra Lawrence (PRNewsFoto/Aerie) Editorial use

February 11, 2022,

The epitome of feminine beauty, wonderful curves and a sweet charismatic personality along with being a very successful entrepreneur; when Iskra Lawrence speaks, people worldwide listen.

And watch.

It is easy to fall in love with her brand and come under her influence.

As far as Social Media Influencers go, she is a fantastic one.

Iskra Lawrence, Vibrant British Shapely Model, Perfect English

On June 28, 2016, our associates at Femcompetitor Magazine featured Ms. Lawrence in an article and gushed, “She is an English shapely model. She is also the managing editor at Runway Riot, a website meant to be an outlet for women of all shapes and sizes to learn about glamour. Iskra, who was scouted when she was 13 after entering an ELLE girl search, now has well over 1.8 million Instagram followers.

She has a strong fan following among model industry leaders as well. This English beauty is a very logical thinker. She was clever and wise enough to monopolize in an industry where there was virtually no one her size.”

Few share the size of her influence over others and Iskra is wisely using that platform to help many.

Ms. Lawrence was the Global Role Model & a model for the lingerie line brand Aerie, a brand of intimate apparel from American Eagle Outfitters from 2014-2021 when she announced her departure via an Instagram on her feed.

She has also modeled for the lingerie line brand Adore Me.

After 13 years of modeling, Iskra completed her catwalk debut at New York Fashion Week for Chromat in 2016, and walked in L’Oréal’s first fashion show at Paris Fashion week in October 2017.

American Eagle Outfitters chose our British beauty along with five other millennials for their Fall 2017 jean campaign “The New American Jean”, which makes use of unretouched images.

In 2018 Lawrence was announced as a brand ambassador for Marina Rinaldi‘s Persona collection campaign.

As you can see, her influence is continuing to spread.

Iskra is a National Eating Disorders Association (NEDA) brand ambassador and creator of the NEDA Inspires Award.

She does not retouch her own images that she posts on social media platforms such as Instagram and Facebook.

In 2016, our successful entrepreneur was chosen as one of BBC’s World’s 100 Women.

In 2018 Lawrence was announced as a L’Oréal Princes Trust Ambassador.

Very impressive credentials. Iskra is now using that influence to share an innovative fitness platform that might help female athletes in their quest for an ideal personal fitness program.

Iskra Lawrence, Mental Wellness and Body Positivity Champion, Named Ambassador for OxeFit, a Leader in Connected Fitness Platforms, Iskra-Lawrence-using-OxeFits-XS1-Oxefit-photo-credit-PR-Newswire-Editorial-use.

Model and Entrepreneur Iskra Lawrence Joins OxeFit’s Family of Lifestyle & Fitness Influencers and Elite Athletes; Leverages Company’s XS1 All-In-One Smart Gym System for At-Home Fitness

News provided by


Feb 10, 2022, 08:00 ET

DALLAS, Feb. 10, 2022 /PRNewswire/ — Today OxeFit, the leader in connected fitness, announced their newest ambassador, Iskra Lawrence, a global champion of body positivity and mental wellness. Together, Iskra and OxeFit will educate consumers on the benefits of a healthy lifestyle and fitness routine, reinforcing the importance of movement in, and for, everyday life. Using Oxefit’s XS1, an AI-powered total body at-home gym, Iskra will share her fitness journey and the benefits smart technology can have on helping people to become the best version of themselves.

“Between having a baby, navigating a pandemic and continuing to run my businesses, finding time to workout has been a real challenge – and I know I’m not alone in feeling this way. I needed a routine that was personal,” said Iskra Lawrence. “I am so excited to team up with OxeFit to inspire people to take control of their health journey, understanding how even small daily movements can mean big changes emotionally and physically. I know the 200+ exercise options on the XS1 will keep me continually engaged, and the data and insights will help to guide my journey to a better version of myself.”

OxeFit’s XS1 uniquely brings together cardio and strength training in a single at-home workout experience, with programs that include rowing, canoeing, kayaking, paddleboarding, SurfSwiming, SkiCross and digitally-controlled pilates. Unprecedented for an at-home workout system, the machine uses force plate technology to identify any asymmetry in balance and provide real-time corrections, aiding in injury prevention. Other features include performance tracking and real-time feedback, delivering valuable insights that help users to create a fitness program that works for them.

Whether someone has five minutes to work out or an hour, the system can be completely customized to each person’s unique fitness goals. Iskra will take followers along as she gets back into a workout routine, focusing on small incremental workouts and meaningful changes.

“Throughout the design stages of the XS1 platform, it was incredibly important to us that the experience be versatile and customizable, knowing fitness goals are unique and everyone’s best is different. From elite athletes training for the highest levels of competition to someone simply wanting personalized feedback as they get into a new fitness routine,” said Rab Shanableh, chairman and CEO, OxeFit. “Iskra’s platform of body positivity and self-love was such a perfect match for our mission as a company, and we’re excited to have her as part of our team. Together, we hope to inspire people to move more, and for the XS1 to be a catalyst to achieving the best version of yourself.”

You can follow along with Iskra on her fitness journey at @iskra.

XS1 is available for purchase on with select payment options available. You can follow OxeFit on Instagram @oxefitinc, Facebook @oxefit and Twitter at @OxeFit.

About OxeFit
OxeFit is a first-of-its-kind strength training system, revolutionizing the world of connected fitness through advanced robotics and artificial intelligence. By harnessing data-driven workout programs, XP1 and XS1’s computer-controlled weight loads allow for variable resistance training while state-of-the-art technology captures data and monitors form to identify weaknesses and potential for injury. Included in the OxeFit ecosystem is a library of engaging content, which seeks to bring a new element of connectivity to the fitness community. OxeFit is headquartered in Plano, Texas. For more information, visit


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OPENING PHOTO, Aerie Announces #AerieREAL Role Model Iskra Lawrence (PRNewsFoto/Aerie) Editorial use