Blockbuster Streaming Deal, Prime Video To Cover One Championship MMA
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May 10, 2022,
What will they think of next?
Well, it depends upon what industry you are in.
For example, do you realize how many streaming services there are, with more ventures being added almost monthly?
On December 22, 2021, as shared by the team at forbes.com, “There are close to 50 services in North America alone, from well-known brands like Amazon Prime, Apple TV+, Disney+, HBO Now, Netflix, Paramount+ & Peacock to some you probably have never heard of like Break Movies, BritBox, Docurama, Feeln, Snagfilms and Viki.”
Which brings us to MMA, since it is a highly sought after product to be streamed by such newer entries as fuboTV and long established ones like ESPN, both of whom broadcast bouts from the Professional Fighter’s League (PFL).
So, to answer the question, what will they think of next in the field of MMA?
Think, One Championship.
Have you heard of them?
Many have not because they are based in, and primarily cater to, a Far East audience.
Like Pioneers, they are making their way out West.
ONE Championship, formerly known as ONE Fighting Championship, is a Singaporean combat sports promotion.
Founded on July 14, 2011 by entrepreneur Chatri Sityodtong and former ESPN Star Sports senior executive Victor Cui, its events have featured mixed martial arts (MMA), grappling, kickboxing and Muay Thai bouts.
At their YouTube channel, they expand, “ONE Championship – The Home of Martial Arts ONE Championship is the world’s largest martial arts organization, featuring some of the greatest martial artists on Earth and hosting bouts across all styles of martial arts such as Muay Thai, Mixed Martial Arts, Kickboxing, Submission Grappling, Lethwei, Silat, Karate, Kung Fu, Taekwondo, and more. Headquartered in Singapore, ONE Championship is Asia’s largest global sports media property with a global broadcast to over 150+ countries.”
Chatri Sityodtong stated his reasons for founding ONE Championship was to promote “values of integrity, humility, honor, respect, courage, discipline, and compassion”
Very cool.
So in terms of streaming, here is what they’ve thought of next.
Prime Video Announces New Multi-Year Agreement with ONE Championship for Exclusive Live Coverage of Martial Arts Events in the US and Canada
News provided by
Apr 27, 2022, 12:00 ET
LOS ANGELES , April 27, 2022 /PRNewswire/ — Prime Video and ONE Championship have announced a multi-year agreement for Prime Video to broadcast 12 live ONE Championship martial arts events annually. The full live events will be available exclusively on Prime Video in the United States and Canada. The first event will be announced later this year.
ONE is the world’s largest martial arts organization and a top five global sports property for viewership and engagement. ONE events represent the full spectrum of martial arts, with world-class athletes representing over 80 countries competing across MMA, Muay Thai, kickboxing, submission grappling and other disciplines.
Chatri Sityodtong, Chairman and CEO at ONE Championship, said: “ONE Championship is thrilled to work with Prime Video, one of the largest premium sports content providers in the world, to bring our live events closer to fans in the United States and Canada. As the world’s largest martial arts organization, we believe our collaboration with Prime Video will allow us to reach a wider North American audience that is hungry for an authentic and differentiated product you simply cannot get with any other organization. We look forward to showcasing the absolute greatest martial artists on the planet, right here in the ONE Championship Circle and on Prime Video.”
Marie Donoghue, Vice President of Global Sports Video at Amazon, said: “We are proud to add exclusive coverage of ONE Championship events to our suite of marquee live sports offerings. In addition to offering a full suite of martial arts disciplines, ONE Championship shares our mutual commitment to elevate female athletes, boasting five reigning female world champions.”
About ONE Championship
ONE is the world’s largest martial arts organization, ranking among the world’s top five sports properties for viewership and engagement with a cumulative reach of over 400 million fans, according to Nielsen. ONE produces and distributes world-class events across more than 150 countries, featuring martial artists and World Champions from over 80 nations and all styles of martial arts including MMA, Muay Thai, kickboxing, Brazilian jiu-jitsu, and more. ONE can be viewed on many of the largest global free-to-air and digital broadcasters, including Amazon Prime Video Sports, Star Sports, Beijing TV, iQIYI, One Sports, Abema, IB, NET TV, Vidio, Startimes, Mediapro, Thairath TV, VieOn, Skynet, Mediacorp, Spark Sport, Match TV, Dubai Sports, RedeTV and more.
About Prime Video Sports
Prime Video supports a growing lineup of live sports globally, including Thursday Night Football, the WNBA, the Seattle Storm, the New York Yankees, and Seattle Sounders FC in the United States; Premier League in the United Kingdom; US Open Tennis, ATP, and WTA in the United Kingdom and Ireland; UEFA Champions League football in Germany and Italy; Roland Garros and Ligue 1 in France; Australian Swimming globally; and New Zealand Cricket in India. While availability varies by marketplace, fans can also subscribe to streaming services such as Eurosport, FOX Sports (Mexico), LaLigaTV, MLB.TV, NBA League Pass, NBA TV, and Premiere FC (Brazil) through Prime Video Channels. This is in addition to a selection of Amazon Original All or Nothing sports docuseries including All or Nothing: Tottenham Hotspur, All or Nothing: Juventus, All or Nothing: Toronto Maple Leafs, and All or Nothing seasons with the NFL’s Arizona Cardinals, Los Angeles Rams, Dallas Cowboys, Carolina Panthers, and Philadelphia Eagles, as well as the NCAA’s Michigan Wolverines football team.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
SOURCE Group ONE Holdings Pte Ltd
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