Time Magazine Names Taylor Swift, Person Of The Year
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December 13, 2023,
At least for now, and maybe for years to come, this is a question you will never have to ask about the entertainment conglomerate Taylor Swift.
Is she in the news today?
Of course she is.
Taylor is always in the news.
Even during an NFL football game, given her very public romance with the Kansas City Chief’s prolific tight end, Travis Kelce.
It is all about the, when.
When she is not frolicking with NFL stars, she is on tour singing.
When she is not on tour singing, she is in the studio creating magic.
When she is not in the studio making music, she is partnering in endorsements.
When she is not partnering in endorsements, she is on the talk show circuit and giving interviews.
When she is not on the press circuit giving interviews she is working with Netflix on multiple projects.
When she is not working with Netflix, she is acting and singing in a music video.
When she is not acting and singing in a music video, she is acting in an actual move, like The Giver.
We could go on.
Does she ever get a chance to sleep? Go on vacation? Eat at wonderful restaurants?
Only her hair dresser knows for sure.
Is there more?
Of course.
Taylor has endorsed many brands and businesses, such as having launched clothing lines with L.E.I. and Stella McCartney, designed American Greetings cards and Jakks Pacific dolls, released a number of fragrances with Elizabeth Arden, and signed multi-year deals with AT&T and Capital One.
She was a spokesperson for the National Hockey League‘s Nashville Predators and Sony Cyber-shot digital cameras, and became the global ambassador for New York City in 2014 and the Record Store Day in 2022.
One thing we know for sure is that with all of those activities, you will be greatly rewarded, and sometimes, it is not just about money.
Please read on.
TIME Names the 2023 Person of the Year: Taylor Swift
News provided by
06 Dec, 2023, 09:03 ET
News provided by
06 Dec, 2023, 09:03 ET
See the 3 worldwide covers, featuring photography by Inez and Vinoodh for TIME: https://bit.ly/3TfAuJl
TIME Editor-in-Chief Sam Jacobs writes, “The [TIME Person of the Year] has typically been a ruler over traditional domains of power…very often a politician or a titan of industry…And yet the person whose singular influence was revealed throughout 2023 has held none of these roles—or anything remotely similar….much of what Swift accomplished in 2023 exists beyond measurement. She mapped her journey and shared the results with the world: She committed to validating the dreams, feelings, and experiences of people, especially women, who felt overlooked and regularly underestimated.”
Jacobs continues, “For building a world of her own that made a place for so many, for spinning her story into a global legend, for bringing joy to a society desperately in need of it, Taylor Swift is TIME’s 2023 Person of the Year.”
Swift is the first figure from the arts to be named Person of the Year for her success as an entertainer.
Jacobs on The Choice: https://bit.ly/4aiD3R8
Read the cover story: time.com/person-of-the-year
In the cover story, which features an exclusive interview with Swift— her first in-depth conversation in nearly four years—TIME’s Sam Lansky writes, “This was the year she perfected her craft—not just with her music, but in her position as the master storyteller of the modern era. The world, in turn, watched, clicked, cried, danced, sang along, swooned, caravanned to stadiums and movie theaters, let her work soundtrack their lives.”
Highlights from TIME’s exclusive interview with Taylor Swift:
On taking a few hits in her career, Taylor Swift tells TIME, “I’ve been raised up and down the flagpole of public opinion so many times in the last 20 years…I’ve been given a tiara, then had it taken away.”
On her year in 2023: “It feels like the breakthrough moment of my career, happening at 33…And for the first time in my life, I was mentally tough enough to take what comes with that….This is the proudest and happiest I’ve ever felt, and the most creatively fulfilled and free I’ve ever been.”
On training for The Eras Tour: “Every day I would run on the treadmill, singing the entire set list out loud…Fast for fast songs, and a jog or a fast walk for slow songs…Then I had three months of dance training, because I wanted to get it in my bones…I wanted to be so over-rehearsed that I could be silly with the fans, and not lose my train of thought.”
On how fame is a seesaw: “Nothing is permanent…So I’m very careful to be grateful every second that I get to be doing this at this level, because I’ve had it taken away from me before. There is one thing I’ve learned: My response to anything that happens, good or bad, is to keep making things. Keep making art.”
On life in the public eye: “Over the years, I’ve learned I don’t have the time or bandwidth to get pressed about things that don’t matter. Yes, if I go out to dinner, there’s going to be a whole chaotic situation outside the restaurant. But I still want to go to dinner with my friends…Life is short. Have adventures. Me locking myself away in my house for a lot of years—I’ll never get that time back. I’m more trusting now than I was six years ago.”
Read more from the interview and explore related content: time.com/person-of-the-year
“TIME’s mission is to tell the essential stories of the people and ideas that shape the world and Person of the Year recognizes the individual or group that shaped the year. We are thrilled to recognize Grammy-winning artist Taylor Swift, who had a monumental year and epitomizes global influence, as the TIME Person of the Year,” said TIME’s Chief Executive Officer Jessica Sibley. “We look forward to celebrating leadership and impact in 2023 at our ‘A Year in TIME’ celebration with leaders and visionaries from the TIME community and our partners at American Family Insurance, Smartsheet, The Macallan and Ally.”
Ally is the Media Partner of TIME Person of the Year.
All three cover editions are available for purchase now from Time.com and through a first-time partnership with Flowcode. Subscriptions ordered through December 31 are guaranteed to receive the 2023 TIME Person of the Year issue. The issue will be available on newsstands beginning on Friday, December 15. Select cover prints from the People of the Year issue will also be available through TIME’s Cover Store.
More on Time.com:
How TIME Created the Person of the Year Issue
The Inspiration Behind Inez and Vinoodh’s Taylor Swift TIME Person of the Year Covers
How Taylor Swift Makes History as Person of the Year
TIME NAMES THE 2023 CEO, ATHLETE AND BREAKTHROUGH OF THE YEAR:
CEO OF THE YEAR – Sam Altman
https://bit.ly/3Tcg2sJ
ATHLETE OF THE YEAR – Lionel Messi
https://bit.ly/3Ner7FQ
BREAKTHROUGH OF THE YEAR – Alex Newell
https://bit.ly/3RsgUYZ
See the covers: https://bit.ly/47JzJwv
PLUS: Through branded content partnerships, TIME Names:
DREAMER OF THE YEAR – Syd Kitson
In partnership with American Family Insurance
TEAM OF THE YEAR – HP’s Social Impact Team
In partnership with Smartsheet
TIME TO HOST ‘A YEAR IN TIME’ EVENT IN NEW YORK CITY:
This month, TIME will host A Year in TIME celebration in New York City to celebrate leadership and impact in 2023.
The event is presented by Premier Partner American Family Insurance, Signature Partner Smartsheet and Supporting Partner The Macallan.
About TIME
TIME is the 100-year-old global media brand that reaches a combined audience of over 120 million around the world through its iconic magazine and digital platforms. With unparalleled access to the world’s most influential people, the trust of consumers and partners globally, and an unrivaled power to convene, TIME’s mission is to tell the essential stories of the people and ideas that shape and improve the world. Today, TIME also includes the Emmy Award®-winning film and television division TIME Studios; a significantly expanded live events business built on the powerful TIME100 and Person of the Year franchises and custom experiences; TIME for Kids, which provides trusted news with a focus on news literacy for kids and valuable resources for teachers and families; the award-winning branded content studio Red Border Studios; an industry-leading web3 division; the website-building platform TIME Sites; the sustainability and climate action division TIME CO2; the new e-commerce and content platform TIME Stamped, and more.
Media Contact:
Kristin Matzen, TIME
pr@time.com
SOURCE TIME
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