New Time, New Day, NIL Deals, Collegiate Female Athletes Making Huge Money
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November 10, 2023,
When it is your time, recognize it.
It should not be hard. You don’t have to read the tea leaves but it might not be a bad idea.
The times, they are changing. Always are.
The legendary Chambers Brothers taught us that.
The Chambers Brothers are an American psychedelic soul band, best known for their eleven-minute 1967 psychedelic soul hit “Time Has Come Today“. The group were part of the wave of new music that integrated American blues and gospel traditions with modern psychedelic and rock elements. Their music has been kept alive through frequent use in film soundtracks.
For good reason.
It is great when it is your time. Enjoy some of the lyrics.
“Time has come today
Young hearts can go their way
Can’t put it off another day
I don’t care what others say
They say we don’t listen anyway
Time has come today
(Hey)
Oh
The rules have changed today (Hey)”
When it comes to female collegiate athletes making large sums of money off of their name, image and likeness, Time Has Come Today.
You’ve heard the term starving student, right?
For some, those days are long gone. That whole amateur status thing, and don’t accept money from sponsors was something most likely created by college administrators who raked in all of the money for themselves.
Here was their message.
It’s not about the money.
It is about the love of the sport.
Says the people who sat in nice offices, in very expensive suits, with a panoramic view, who raked in millions of advertising dollars for decades while the student athletes couldn’t receive any extra money.
Punished them if they did.
Place the death penalty on sports programs to send a message.
Did so with a tone of such, love of the amateur sport, self-righteousness.
Some of us actually believed they were doing that for the right reasons. That their behavior had nothing to do with protecting their money.
Old money.
Which it was absolutely about.
With the passing into law of the NIL ruling, whether you wear a suit, skirt, leggings or shoulder pads, now everyone agrees, it is about the money.
It’s absolutely about the money.
Isn’t it wonderful when everyone is in agreement?
The NCAA speaks in great detail about the new ruling at ncaa.org when they announced on June 30, 2021, “NCAA college athletes will have the opportunity to benefit from their name, image and likeness beginning Thursday. Governance bodies in all three divisions today adopted a uniform interim policy suspending NCAA name, image and likeness rules for all incoming and current student-athletes in all sports.
“This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities,” NCAA President Mark Emmert said. “With the variety of state laws adopted across the country, we will continue to work with Congress to develop a solution that will provide clarity on a national level. The current environment — both legal and legislative — prevents us from providing a more permanent solution and the level of detail student-athletes deserve.”
Those days are gone.
In case you haven’t heard, it’s a new time.
CASHING IN
So, who are some of the young female athletes greatly benefiting from NIL?
The informative source on3.com shares, “LSU gymnast Livvy Dunne has been a trailblazer in the NIL space since the NCAA puts its interim policy in place on July 1, 2021. Now a junior, she earned All-America honors on uneven bars last year and landed on the SEC academic honor roll. And for all the success she has had in the gym, she’s continued to build her brand outside of gymnastics.”
They go on to share that Livvy’s NIL evaluation is 2.3 million dollars.
A little closer look at Livvy’s accomplishments.
Olivia Paige “Livvy” Dunne is an American artistic gymnast and social media personality. A former USA national team member and a current member of the LSU Tigers women’s gymnastics team, she is the highest-valued women’s college athlete as of 2022.
Beauty, athleticism and great NIL money.
Well, as the Psychedelic Bands of the 1960’s might say to college administrators, “Put that in your pipe and smoke it”.
Another gymnast, Sunisa Li is valued at 1.5 million dollars.
Let’s meet her.
Sunisa is an American artistic gymnast who is the 2020 Olympic all-around champion and uneven bars bronze medalist, the 2019 world championship silver medalist on the floor and bronze medalist on uneven bars.
She was a member of the teams that won gold at the 2019 World Championships and silver at the 2020 Summer Olympics.
Now?
Her time has come and she is cashing in.
Then there is Jade Carey.
Jade Carey is an American artistic gymnast who represented the United States at the 2020 Summer Olympics in Tokyo. She is best known for her abilities on vault and floor exercise, she is the 2020 Olympic champion on floor exercise, a two-time World medalist (2017 silver, 2022 bronze), the 2018 Pan American Champion, and a four-time American national silver medalist (2017-2019, 2022).
On vault, she is the 2022 World champion, a two-time World silver medalist (2017, 2019), the 2018 Pan American champion, and a two-time American national champion (2017, 2022). She was a member of the teams that won gold at the 2019 World Championships, the 2022 World Championships, and the 2018 Pan American Champion.
With a total of eight Olympic and World Championship medals, Carey is the sixth most decorated U.S. female gymnast of all time.
Incredibly impressive. No wonder she is NIL popular.
What is swelling their financial opportunities in this new era is also the Social Media.
Jade’s Social Media following is 367,000. Sunisa’s is 3.5 million. Livvy’s is 8.3 million.
So much of the Social Media advertising is about posts. As an example, Livvy receives $31,000 per post.
Not bad for a college student.
The female basketball players are doing extremely well financially also.
Here, we thought we would focus on the female gymnasts because what they are doing is spectacular. There is no ceiling on how far they can vault to financial success.
So, for the beautiful, savvy and Social Media popular female college student, the starving students days are gone. Now?
It is a new time and a new day.
Trust us, female collegiate freestyle wrestlers are not far behind.
~ ~ ~
OPENING PHOTO Shutterstock-I-T-A-L-O-photo-credit-Editorial-use, fciwomenswrestling.com femcompetititor.com grapplingstars.com, fcielitecompetitor.com fciwomenswrestling2.com
https://en.wikipedia.org/wiki/The_Chambers_Brothers
https://www.espn.com/high-school/story/_/id/26438471/why-girls-high-school-wrestling-rise
https://www.espn.com/college-sports/story/_/id/31086019/everything-need-know-ncaa-nil-debate
https://en.wikipedia.org/wiki/Sunisa_Lee
https://en.wikipedia.org/wiki/Jade_Carey
https://en.wikipedia.org/wiki/Livvy_Dunne
https://www.fciwomenswrestling2.com
https://www.fcielitecompetitor.com/
https://fciwomenswrestling.com/
