Beautiful Women Who Session, Build Your Brand, Expand Your Customer Base
fciwomenswrestling.com femcompetititor.com grapplingstars.com, LTim-Shutterstock-photo-Editorial-use
December 9, 2022,
We’re all selling something.
Virtually all of the time, virtually every day.
Sometimes we’re selling the same thing.
Like women who provide sessions.
They are extremely important to the lifeblood of the fully competitive female submission wrestling industry.
A cottage industry with lots of curve appeal and charm.
Some sell with great success. Others not so much.
What can be the difference between great success and failure?
Many factors.
One of the most important factors, no matter the industry, is how we build our brand.
A group that knows a lot of brand building is Shopify.
Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario.
Shopify is the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems. The Shopify platform offers online retailers a suite of services including payments, marketing, shipping and customer engagement tools.
The company reported that it had more than 1,700,000 businesses in approximately 175 countries using its platform as of May 2021.
According to BuiltWith, 1.58 million websites run on the Shopify platform as of 2021.
According to W3Techs, 4.4% of the top 10 million websites use Shopify.
The total gross merchandise volume exceeded US $61 billion for calendar 2019.
As of July 2022, Shopify is among the top 20 largest publicly traded Canadian companies by market capitalization. Total revenue for the full year 2021 was US$4.611 billion.
Now that is what we call success. When they speak about branding, we certainly listen.
Here is what they had to a say at shopify.com, “Branding is the process of creating a distinct identity for a business in the mind of your target audience and consumers. How you are viewed in the eyes of your customers, competition, and community comes down to your brand.”
How true that is.
Simplicity.
Let’s walk over to the bookstore.
There are many books on branding but this one seems to stand out above the rest. What we have found when we read a book of interest, if we can take just one important thought and apply it to what we are trying to accomplish, it was worth the read.
Here it is.
The 22 Immutable Laws of Branding Paperback – September 1, 2002
By Al Ries (Author), Laura Ries (Author)
“This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.”
Sound educational and impressive.
Our Session Girl industry is different from most others but since the women involved are hopefully designing a unique long term identity, branding becomes really important.
You, as a potential customer are looking for certain things when you consider having a session with an attractive Session Woman. True?
At FCI, we are the media but we have also been customers and consumers of the gorgeous Session Woman product as well.
Let’s look at branding from those perspectives.
First as a consumer.
Primary importance is does she come across as friendly?
Does she make us feel that she enjoys her service and will show us a nice time.
We go to WB270 to read her profile.
If she spends an inordinate amount of time telling us what we can’t do and what she doesn’t offer, it is a turn off.
In her “branding message”, what she offers should be clear anyway. Often it is not what you say, it is how you say it.
And how you dress.
She can say, “Don’t ask for sexual services nor nudity”.
For those of us in the business, we already understand that.
Another way of saying that is “I only provide services that are legal and can wear very sexy attire that you desire”.
Some of the messages have so many “don’ts” that we quickly move on. Comes across as angry and the whole purpose of a session for us is to swim in the positive fantasy world. It is as though they feel we need them and they are doing us a favor by responding to us. From our view?
We have the money.
Too, at the WB270 site, right in the opening paragraph here is what they say, “It is not an escort or dating site – do not expect to find girlfriends or women offering sex here.”
Why do we need to hear that twice?
The next high priority is that she comes across as ethical and honest.
The WB70 site also states, “Use appropriate caution and discretion when contacting these women or sending them money.”
Like deposits. That information is there for a reason.
So, once we get past that, is she gorgeous? Does she take care of her body? Very important, has she made an effort to post attractive pictures?
All of this goes into building a brand, from our stand point, as a customer.
Let’s consider two photos as an example.
In this photo, the subliminal messages shout out to you.
She is incredibly sexy, she knows MMA and she does not engage in sex. Her photo says that without her having to say a word. Wouldn’t you agree?
Let’s look at another one.
We love the fresh girl next door approach. She’s letting us know that she works out and takes her wrestling seriously. She is incredibly sexy and the way that she is dressed, it is obvious that she doesn’t offer sexual services.
Make sense?
Now, from our perspective as an emerging media group.
One of the biggest factors that we consider in a woman’s session brand is does she wrestle competitively, especially at events. We say this because over the years, we have found that women who take their wrestling very seriously tend to be more ethical than those that don’t.
As a media group, we use to write about Session Women across the board, with some really bad experiences in return. Especially from those who are not serious wrestlers and even they don’t engage in sex, they seem to view this great industry similar to an escort or courtesan approach.
We have virtually stopped writing about women who stay in the fantasy and semi-competitive realm. The back bone of our industry, as the female grappling game evolves around the world, is writing about women who take their submission wrestling seriously, compete at events and have a positive spirit on their WB270 page.
Building an enticing Session Woman brand is wonderful to see when they check most of the boxes.
A friendly and positive WB270 page that speaks to their athletic skills (school related wrestling, gym workouts and MMA), their exceptional customer service and their ethical behavior along with some nice photos does wonders to build a brand.
It is very important in their “reviews” section below, to update their reviews.
Newer reviews within the last 2 years is always better.
Yes, we are all selling something.
Virtually all the time.
When a professional Session Woman invests in her competitive wrestling and her brand, we are always ready to buy what she has to sell.
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OPENING PHOTO fciwomenswrestling.com femcompetititor.com grapplingstars.com, LTim-Shutterstock-photo-Editorial-use
https://www.shopify.com/blog/what-is-branding
https://en.wikipedia.org/wiki/Shopify
https://fciwomenswrestling.com/
