Femvertising Is Huge!

Here is another real life experience that Female Competition International (FCI) would like to share with you.

We wrote an article on a beautiful submission wrestler who previously had been used to promoting her powerful sexuality to sell her products and sessions. After interviewing her, once it was time to write the article we asked for pictures of her fully clothed.

fciwomenswrestling article, Wikimedia photo

She was shocked and a little offended.

It took some time but we finally won her over by explaining that we feel that her male customers will actually begin to identify with her more emotionally if she protects her privacy but sell her interests and personality. If her and other female wrestler’s futures are based strictly upon their sex appeal then the aging process and the next youngest beauty will replace them.

FCI has been preaching this since we first began publishing in January of 2013. Apparently Madison Avenue is finally in agreement and there is a new movement towards Femvertising.

What is Femvertising?

Femvertising are ads that celebrate women and girls rather than objectify them.

fciwomenswrestling.com article, basqueteam.com photo

In an October 3, 2014 article written by the talented writer Nina Bahadur for the Huffington Post, she explained ads that inspire and empower women may actually be making a difference, both to the way women feel about themselves and companies’ bottom lines.

The overall feel of the article is that women have a very positive response to articles featuring them in a positive and human light.

A women’s lifestyle website, SheKnows polled 628 women about their thoughts on femvertising and how it impacted their purchasing. They found that 91 percent of respondents believe how women are portrayed in advertising has a direct impact on girls’ self-esteem, and 94 percent agree that portraying women as sex symbols in advertisements is harmful.

The summary of their study showed “femvertising” ads are well-received: 51 percent of women polled like pro-female ads because they believe they break down gender-equality barriers, and 71 percent of respondents think brands should be responsible for using advertising to promote positive messages to women and girls. The survey also showed that femvertising pays off for brands — 52 percent of women polled had purchased a product because they liked the way the ads portrayed women.

article fciwomenswrestling.com

According to AdWeek, in speaking to other supporting facts that reaffirm the effectiveness of Femvertising the magazine cited:

  • 51 percent of women liked pro-female ads because they felt it broke gender barriers. “Portray women as intelligent,” said a Baby Boomer working mom with a child over 18. “Truly think about the message of the commercial—so many commercials today have the message ‘our customers are idiots.’ Why would I go out of my way to buy from a company that doesn’t respect me? Don’t take cheap shots at anyone—men, women or children.”
  • 4 out of 5 women thought it was important for younger generations to see a positive portrayal of women. An overwhelming majority felt that how women are seen in campaigns has a direct effect on girls’ self-esteem. “I’d like to see less Photo shopping of images so that young women and girls know what real women look like and have a realistic sense of beauty,” said one millennial mom.
  • 71 percent said brands should be held responsible for how they use their advertising to promote positive messages about women—and 3 out of 5 women believed that any brand can be pro-women.
  • 94 percent said that using women as sex symbols was harmful to the gender. “So much advertising that is targeted to women [has] the underlying message that being ‘sexually’ attractive is the ultimate benchmark of beauty and self-worth. … We need to expand ‘sexy’ to include more cerebral/emotional qualities: sense of humor, creativity, compassion, care etc.,” a Gen X woman said.
  • 75 percent said they liked ads that featured everyday women, 19 percent said they don’t notice them and 6 percent said they didn’t like them at all. Said a millennial college student: “Be realistic when showing a woman in an ad, be conscientious about language and the dialogue between women and men, and women and women. Break gender barriers! Avoid social construction of gender. Don’t treat women as objects or portray them in any way that makes them less human.”
  • Only half of the women who took the survey consider themselves feminists, but 89 percent felt that gender equality is a human rights issue.

Sincerity is very important. An innovative media site www.marketingpilgrim.com makes a very good point. “Now it’s time for a word of warning. The only thing worse than ignoring your female audience is pandering to them. If you marketing efforts come off as phony, you’re doomed. Authenticity is the watchword. Find a way to tell a real, young woman’s story as it relates to your product and you’ve got the makings of a viral, winner.”

Another media giant, Time Magazine has been reading and evaluating the Femvertising revolution and weighs with their two cents. “While some critics oppose using half-hearted tales of “empowerment” or pseudo-feminism to get women to buy more soap and beauty products, SheKnows found that most women it surveyed praised the strategy. But other than Dove, what brands do women remember as being “pro-female?” (92% were aware of at least one pro-female ad campaign.) When SheKnows asked what brands women think are “doing it right,” the top ten included: Nike, Hanes, Olay, Dove, Always, Pantene, Playtex, Covergirl, Underarmour, and Sears.”

At FCI, we feel that our female wrestling community is on the right track if there is recognition that messages that humanize and empower women will bring us closer to a larger mainstream audience to support our products.

We realize this is a cultural shift but as President John F. Kennedy was quoted as saying, “Change is the law of life. And those who look only to the past or present are certain to miss the future.

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Femcompetitor.com subscribes to fciwomenswrestling.com news source, no affiliation.

Sources: brainyquote.com, Wikipedia, fciwomenswrestling.com, fciwomenswrestling2.com, FCI Elite Competitor, femcompetitor.com, huffingtonpost.com, photos thank you Wikimedia Commons.







AT&T Great For Women

What was your first job out of college? We all remember it well. Hopefully it was a great experience for you.

fciwomenswrestling.com article - Wikimedia photo

If you are a female with strong career aspirations and are looking to work at a great dynamic and innovative female friendly company; look no further than AT&T.

At Female Competition International we travel the globe to bring you news and information that might be of help to your life, health and career.

Let’s walk inside of AT&T and in terms of their female friendly culture see what’s been happening of late.

fciwomenswrestling.com article - wikimedia  photo

One of the reasons that women prosper at AT&T is due to their sensational internal mentoring and networking programs. Let’s listen in on womenofatt.org.

“Women of AT&T, Inc. (WOA) is organized to connect and inspire members to achieve their personal and professional goals and to affect change in the community.

Women of AT&T provides an avenue for women to develop and demonstrate their leadership abilities. WOA ensures professional and personal development for continuous growth, advancement and success through education, mentoring, and networking to benefit both the individual as well as the corporation.”

That’s a great start. Let’s dial up some more female friendly good news.

Ashley Mejia is a junior at the Bronx School for Law, Government and Justice in Bronx, New York. Ashley is part of Summer Search New York City, a national youth-development nonprofit program.

She expresses “Attending the Women in the World event was an amazing experience. Not only did I get to witness strong women express their natural rights, I got to hear their stories.”

fciwomenswrestling.com article - wikimedia  photo

This occurred on April 3-5, 2014, female leaders from the worlds of business, politics and entertainment gathered in New York City for the 2014 Women in the World Summit. For the second straight year, AT&T helped sponsor the event. Several of AT&T’s top female executives attended the summit.

That is an event that you might want to one day attend for inspiration and valuable contacts.

There is nothing like first-hand experiences to help influence us to make better decisions. If something works for someone that we admire and respect, why shouldn’t it work for us?

For some face to face experiences from women who work at AT&T, here is what we found at http://att.jobs/doing-great-things/atts-women.

Kristan Jones

“AT&T is quite a large company, which can sometimes be intimidating. However, my experience with AT&T has been eye opening and rewarding. I have been able to learn so much about myself and the career I want. I have had a unique opportunity to lead in multiple facets across the company and learn from strong leaders.”

Ms. Kristan Jones-Scales is a Senior Brand Advertising Manager

Ami Shah

“I am proud to work at AT&T because it is the oldest American telecommunications company with a legacy of connecting people and, after over 100 years, continues to do so today. With the ground-breaking new technologies coming out every day, there is no limit to what AT&T can do to continue to help people connect. The innovation at AT&T continues to expand to connect people not only to their loved ones, but their work, home, cars, hobbies, etc. There really is no limit, so stay tuned!!”

Ms. Shah is a Senior Business Manager IT

Krishna Valluripalli

“I love working at AT&T because it is very diverse and is constantly innovating to meet customer demands. AT&T provides a vast array of opportunities to explore your career interests and help you figure out your passionate areas of the business. Annual ERG conference in Dallas, TX provides a powerful opportunity to network among employees including senior leadership in an open and welcoming environment.”

Ms. Krishna Valluripalli is a Lead Channel Marketing Manager.

At this point, why don’t we turn our cell phones off and allow the leadership at AT&T to speak for themselves.

Wait a minute. I hear someone’s phone beeping. Oops, it’s mine. Okay. It’s off. Let’s listen in.

fciwomenswrestling.com article - wikimedia  photo

“When you become part of AT&T you are joining a network of 90,000+ women who connect across all AT&T organizations, locations and disciplines. The Women of AT&T (WOA) Employee Resource Group is an independent 501(c) 3 nonprofit organization that is organized to connect and inspire its members to achieve their personal and professional goals and to affect change in the communities where we do business. WOA is the largest ERG at AT&T with over 16,000 members and 43 chapters. One of their many purposes is to promote an environment that recognizes the value of women’s contributions both internal and external to AT&T.”

Cementing its reputation as a stellar company to work for and buy communication products from, this announcement was posted February 26, 2014.

AT&T* earned top honors at Mobile World Congress, winning two awards at GSMA’s 19th annual Global Mobile Awards.  The recognition reflects AT&T’s commitment to deliver a best-in-class customer experience while constantly seeking opportunities to keep customers connected to the most innovative products and services.

The Global Mobile Awards honor the most innovative products and services in eight main categories spanning the areas of mobile apps, consumer devices, connected life and infrastructure. More than 680 submissions from around the world were judged by a panel of distinguished industry experts, media and analysts assessing innovation, functionality, implementation and overall value.”

Well it’s almost time to end this call. Before we do; let’s remind ourselves why so many of us have admired AT&T over the years.

“AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s fastest and most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse® brand. The company’s suite of IP-based business communications services is one of the most advanced in the world.”

Are you convinced? You should be. If you are a female looking for a great lifetime career we just have one thing to say…….

The phone is ringing. Please answer it.

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Sources: brainyquote.com, Wikipedia, fciwomenswrestling.com, fciwomenswrestling2.com, FCI Elite Competitor, femcompetitor.com, womenofatt.org, photos thank you Wikimedia Commons.






Sapphire Atlanta Wrestler

Sapphire has the right mental outlook to continue her ascent.

When a Northern California female high school tennis player finished her sophomore and junior varsity campaigns, she possessed won, loss records of 4-10 and 3-11. When one of our associates agreed to coach her before her senior season, they worked together for 10 months, sometimes practicing twice a day for hours at a time in 100 degree weather during the summer.

Once her senior season began she was 1-0, then 3-0, then 5-0, then 8-0 and then 13-0 before she finally lost a match. The most telling statistic was that all matches were won two sets to none. No three set fire fights. She would eventually finish the season with a 16-4 record, lead her high school female varsity team to the playoffs for the first time in school history, battled her way in to the league’s final four championships and was named team MVP.

When asked what plan he used to turn her around, her coach stated, “I used football principles. Double sessions, study film, running and perseverance. You see, no matter what the sport, the principles of life never change.”


When this writer first saw FWA (Female Wrestlers of Atlanta) leader Sapphire wrestle, since she was new, I was certain she was going to lose.

fciwomenswrestling.com article, FWA commons

The setting was beautiful sunny San Diego at the Marriott Hotel which hosted Jackpin’s masterpiece 2008 Women’s Wrestling convention. It didn’t help that she was going up against the ring veteran and dynamic super star named Krissy; the Pennsylvania Princess from Ring Master Girl.

As the two ladies stared at each other in the middle of the ring, I was a little surprised by Sapphire’s confidence as she didn’t blink once. When the match started, I soon began to see why.

Given the styles of both fighters, it turned into a ground war that went back and forth over and over. When it was completed, both hands were raised as it ended in a tie.

I would eventually catch up with Sapphire wondering if she knew what she had just accomplished. She was very young, shapely and down to earth. As we walked, her long dark hair flowed in the soft San Diego breeze like fine silk. Many times she could have tapped out and I asked her why she didn’t and she signed, “I just told myself not to give up.”

Many of the newer girls at that memorable convention no longer wrestle but given Sapphire’s personality, it’s no surprise that she didn’t quit this great sport.

Currently Sapphire is one of the leaders of FWA based out of Atlanta, Georgia. Along with the fem competitor Devon and Jackson they produce a variety of wrestling matches including fully competitive female vs female.

Atlanta is truly one of the great American cities that I’ve always loved to visit, so let’s do that now.

fciwomenswrestling.com article, wikimedia commons

The official site of the city, atlantaga.gov, gushes with enthusiasm, “It’s an exciting time in the City of Atlanta. Every year, companies are voting with their feet and choosing Atlanta as the destination to expand their campuses and build their headquarters. Over the past four years, companies have discovered what makes Atlanta a thriving, vibrant, and international city. Atlanta remains home to the world’s busiest passenger airport, and we are the leader in global and domestic air transportation.”

The sound information source Wikipedia explains, “Atlanta is the capital of and the most populous city in the U.S. state of Georgia, with an estimated 2013 population of 447,841. Atlanta is the cultural and economic center of the Atlanta metropolitan area, home to 5,522,942 people and the ninth largest metropolitan area in the United States. Atlanta is the county seat of Fulton County, and a small portion of the city extends eastward into DeKalb County.

Atlanta is the primary transportation hub of the Southeastern United States, via highway, railroad, and air, with Hartsfield–Jackson Atlanta International Airport being the world’s busiest airport since 1998.

fciwomenswrestling.com article, wikimedia commons

Atlanta is considered an “alpha-” or “world city”, ranking 15th among world cities and sixth in the nation with a gross domestic product of $270 billion. Although Atlanta’s economy is considered diverse, dominant sectors include logistics, professional and business services, media operations, and information technology. Topographically, Atlanta is marked by rolling hills and dense tree coverage. Revitalization of Atlanta’s neighborhoods, initially spurred by the 1996 Olympics, has intensified in the 21st century, altering the city’s demographics, politics, and culture.

Encompassing $304 billion, the Atlanta metropolitan area is the eighth-largest economy in the country and 17th-largest in the world.

Corporate operations comprise a large portion of the Atlanta’s economy, with the city serving as the regional, national, or global headquarters for many corporations. Atlanta contains the country’s third largest concentration of Fortune 500 companies, and the city is the global headquarters of corporations such as The Coca-Cola Company, The Home Depot, Delta Air Lines, AT&T Mobility, UPS, and Newell-Rubbermaid. Over 75 percent of Fortune 1000 companies conduct business operations in the Atlanta metropolitan area, and the region hosts offices of about 1,250 multinational corporations.

Many corporations are drawn to Atlanta on account of the city’s educated workforce; as of 2010, nearly 43% of adults in the city of Atlanta have college degrees, compared to 27% in the nation as a whole.”

Thank you Wikipedia. Atlanta is powerful, beautiful and smart too.

Hey, that describes Sapphire as well!

I’ve watch a few of Sapphires matches and she is definitely fond of the ground struggles. Having said that, she is very competent at mixing it up in the boxing ring as she did with Krissy in San Diego.

Female Competition International (FCI) is very happy that Sapphire made a decision to stay in the game and turn wrestling into a long term project.

One of the great football coaches Vince Lombardi was quoted as saying, “Football is like life – it requires perseverance, self-denial, hard work, sacrifice, dedication and respect for authority.

This principle applied to female tennis and certainly applies to women’s wrestling too. The principles of life are universal.

If Sapphire continues to take on all competitors, partner with a team of dynamic female wrestlers and persevere, like her experience in San Diego, many more exciting women’s wrestling events will have her on the marquee and her wrestling future will continue to be as bright and prosperous as a busy Atlanta summer sun.

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Femcompetitor.com subscribes to fciwomenswrestling.com news source. No affiliation.

Sources: brainyquote.com, Wikipedia, WB270.com, .fwagrappling.com, atlantaga.gov, fciwomenswrestling.com, photos thanks to Sapphire’s Facebook, WB270 and Wikimedia Commons.